15 February 2024

SERA signs global publishing deal with CTM Publishing

CTM Publishing has signed a publishing deal with Sera de Bruin, better known by her stage name SERA.

SERA became (internationally) known for singing covers on TikTok and Instagram, with which she achieved millions of views. For example, Justin Bieber joined in during one of her livestreams to sing a duet with the singer. Her videos received so much attention that she was invited to perform at footballer Christiano Ronaldo’s birthday. SERA has now signed an international label deal with Universal Music.

She scored hits such as Head Held High and Only Us, which have been streamed tens of millions of times on Spotify.

“In addition to being an extremely talented singer with a unique voice, SERA is a songwriter par excellence. The CTM team is extremely excited to be working with this fantastic talent and looks forward to building an international career with her and further developing her talents,” said CTM Publishing.