Gaining his first experience performing for family and friends, playing in bands and being in an acoustic duo, Ruben’s talent and love for music arose at young age. He became more voiced and seen after participating in a school-band series that was broadcasted on national television.
In 2015 Ruben got scouted on Instagram to become a fashion model. Soon after that he opened ánd closed the Dior Homme SS16 show as a world-wide exclusive. From that moment his career in fashion kicked off. He has worked for some of the world’s biggest brands such as Gucci, Fendi, Calvin Klein, Burberry and many more. He is traveling the world, working and living in cities such as London, Paris, Milan, and New York whilst his career and following is growing consistently.
Exploring the world, traveling and getting up close and personal with different people and cultures are great sources of inspiration for Ruben. Whilst being on the move, he has been posting short music clips on his Instagram profile, which let to him getting noticed in the music industry. In the end this resulted in Ruben taking half a year off in 2018 to commit his focus to his music. He has been writing, producing and ultimately developing himself as an artist. This all resulted in Ruben first single: ‘Bed Sheets’.