The twenty-nine-year-old SERA took her first steps in music through her wildly popular Instagram and TikTok channels. Singing covers, she went viral multiple times in 2020, quickly amassing millions of followers from around the world. Soon after, she signed a record deal with Universal Music, signaling the time for her own music! With success, as SERA, with hits like ‘Take A Chance’, ‘Head Held High’, and her most recent single ‘Stay’ with Kris Kross Amsterdam, has become an indispensable presence on Dutch radio. ‘Head Held High’ was even the most listened-to radio track from Dutch soil in 2023! Last summer, SERA performed at Pinkpop, followed by her own club tour throughout the country in the fall of ’23. Currently, she is working on her debut album.